STORYTELLERS IN RESIDENCE PROGRAM

A Three-Day Onsite Training Program for Hotels & Associates

Identify Your Hotel's Narrative, the Unique Stories to Tell, and Transform
Every Associate, Regardless of Role, Into a Storyteller in Residence

LEADING BRANDS TRAINED BY STORIFIED HOSPITALITY GROUP

"Take good care of your employees, and they’ll take good care of your customers, and the customers will come back." JW Marriott

WHAT IS IT?

Storytellers in Residence is a groundbreaking three-day onsite program exclusively designed for hotel properties to connect storytelling with the guest experience through innovative associate training and culture harmonization.

It stems from the Storified Hospitality Group’s deep expertise in hospitality innovation, storytelling, training, and leadership development.

Storytellers in Residence is people-focused, and transforms associates and staff into storytellers while enables storytelling throughout the guest experience. What results are unparalleled opportunities to personify and communicate the brand DNA, inspiring guest loyalty and engagement.

WHO IT'S PERFECT FOR

Hotel properties undergoing renovation: A design refresh can be exciting, but also daunting for existing associates. How do you ensure that your team pulls through the new brand positioning and become storytellers to optimize and reinforce the new guest experience and the brand goals?

Flagship hotels: All hotel brands have flagships which represent the best of the brand. For flagships, it’s more vital than ever to ensure that your associates are effectively pulling through the brand messaging and narrative. How do you transform them into storytellers to elevate the guest experience?

New hotel properties: Perhaps you have reflagged a new hotel to bring into your brand fold, or have built a brand-new hotel. If so, how do you ensure that the associates fully understand and embrace their new brand and can become storytellers on behalf of your property to win over repeat guests and brand loyalty?

Boutique hotels: Boutique hotels offer a high attention to detail in terms of design, service, and experience, and are often deeply connected to their locale.s As such, it is essential that the staff become compelling storytellers, to fully engage their guests and build brand loyalty.

STORYTELLER IN RESIDENCE TRAINERS

David Beebe
Emmy, Cannes Lion, and James Beard Award Winning Producer, Brand Storyteller, and Speaker. Previously VP, Global Marketing + Content Marketing at Marriott International & Disney/ABC Television Group

Lucia Evans
CXO, Storified Hospitality Group; Previously Sr. Director, Social Media at Marriott International and social marketing for brands such as Ann Taylor, Aveda, Marc Jacobs, MAC Cosmetics, and Beats by Dre.

STORYTELLERS IN RESIDENCE OUTCOMES

Trains FOH + BOH associates to become brand storytellers, regardless of position.

Defines and optimizes your master narrative, stories to tell, and your hotel's why and purpose.

Provides tangible opportunities for storytelling to be woven throughout the guest experience.

Inspires thought leadership and innovative thinking. Enables teams to align on the big picture, and improve cross-functional collaboration through a shared understanding.

Inspires thought leadership and innovative thinking. Enables teams to align on the big picture, and improve cross-functional collaboration through a shared understanding.

Cultivates teams through workshops designed to build storytelling as a capability

Shows teams how to elicit authentic, engaging stories from guests, both during and post-stay.

Inspires brand loyalty in both associates and guests

TOPICS COVERED IN THE PROGRAM

The State of Content Marketing + Brand Storytelling in Travel, Tourism, Hospitality and Beyond

Why Storytelling: Understand the Power of Storytelling and How it Connects Guests and Associates

What's Your Story: Hotel Narrative Design

Working with and Handling Influencers & Creators

How to Think and Act like a Storyteller on the Spot

First Impressions: Experiences & Storytelling

Your Personal Brand: Developing & Growing It Internally

Immersive Workshops & Sessions

Join your colleagues in a series of hands-on workshops, immersive story development, and competitive training to test what you've learned in the sessions, refine the outcomes, and truly become a Storyteller in Residence.

Program Schedule

Day 1

Morning

Arrivals, property walk-through, initial leadership meeting + introductions

Afternoon

Marketing, PR, Sales, & GM team deep dive, narrative development and optimization

Dinner with Leadership, Marketing + PR teams

Day 2

Morning

Storytelling Presentation

Session 1: workshops + training sessions

Afternoon

Session 2 workshops + training sessions

Team Dinner

Day 3

Morning

Storytelling Presentation

Session 3: workshops + training sessions

Afternoon

Session 4: workshops + training sessions

Recap, review of training materials, and next steps

Team Dinner

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