Research + Customer Segmentation

Before your travel, tourism or hospitality brand launches so much as a piece of content, you must first identify and hone in on your target audience. Our experienced researchers have performed segmentation work for Fortune 500 brands, as well as brands in the hospitality, luxury and lifestyle sectors.

Our ultimate goal for segment work is to cultivate lasting relationships with our customers and ensure our value proposition to be clearly communicated to them. Through primary and secondary research, we identify and define your ideal customer, and hone in on key messaging, by segment, to ensure we are clearly meeting the needs, wants, attitudes and behaviors or our segments.

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