For some brands, having the capability to create live programming, streaming shows, and content in real-time based on breaking news, trending topics, or content related to their narrative, is very important.
That's where a brand newsroom comes in. Staffed with a team of writers, editors, creators, and talent, a brand newsroom breaks down silo's and allows teams in PR, brand, and communications to work in real-time so they can stay ahead of the story and even navigate their own.
rand Newsrooms are all the rage for brands, publishers, and travel companies, and it’s not just a trend, it’s an ROI-driving business model. CMOs are overwhelmed with data and marketing teams are craving actionable consumer insights.
But what does a brand newsroom center actually do, what are the different business models, and should you even create one?
David Beebe and the team at Storified Hospitality are experts at developing real-time newsrooms for top brands and travel organizations around the globe.
We will walk you through the process of building a brand newsroom, providing ongoing personalized recommendations as to the hardware and software you should choose, and help you choose a stack based on your based on your needs, budget, and brand. The Storified Hospitality team will then recommend a personalized staffing model and structure, and guide you through the execution progress.
We believe that travel, tourism, and hospitality brands are storytelling platforms that have the power to transform lives.
Stories this powerful require bravery. They demand creativity. They require brutal honesty. It requires your brand and team to transform the way they think about marketing.
Storified Hospitality Group transforms travel, tourism, and hospitality brands and marketers into brand storytellers who think consumer-first through our innovative training programs, services, events, and owned and operated media brands and technology platforms.