CONTENT DECODED BRAND STORYTELLING MASTERCLASSES

A one-day masterclass with immersive creative and strategic storytelling design workshops covering The Why, How & ROI of Content Marketing, Influencer Marketing and Brand Storytelling.

Led by David Beebe - an Emmy, Cannes Lion, and James Beard Award Winning Producer, Brand Storyteller, and Speaker - who founded and led the Disney/ABC Television Group Digital Studio and Marriott Content Studio.

WHY BRAND STORYTELLING?

Brands need to stop interrupting what consumers are interested in and start becoming what they are interested in by thinking and acting like media companies. Our brand storytelling masterclasses inspire teams to think different, transform marketers into storytellers, and leave attendees with new premium story-driven creative concepts that can change marketing from a cost center to a revenue center.

WHEN & WHERE CAN I ATTEND?

Book your own private masterclass at your office, offsite, conference or attend a public workshop.

WHAT IS IT?

The Content Decoded Masterclass is an immersive brand storytelling experience designed exclusively for travel, tourism, and hospitality brand leaders, marketers, and communication professionals who want to:


  • Deepen their expertise around Influencer Marketing, Content Marketing and Brand Storytelling.


  • Get industry-leading Influencer and Content Marketing insights from leading hospitality marketers.


  • Elevate their own brand storytelling skills and learn how to transform their brands and teams into storytellers themselves.


    You'll leave with practical insights, action plans, and creative concepts that you can take back and implement within your team, organization, and brand immediately.
  • Content Decoded at Air New Zealand HQ

    PREVIOUS MASTERCLASS BRANDS

    WATCH WHAT OTHER MARKETERS ARE SAYING ABOUT THE CONTENT DECODED MASTERCLASS

    CREATIVE & STRATEGIC WORKSHOP

    Join other marketers in small groups to review the morning sessions before each "content studio" is assigned to develop a complete A-Z story-driven concepts around select frameworks.

    Each team will name their studio, decide which roles they need, and then develop real world strategic and creative ideas that can be implemented at your brand.

    There are two workshop sessions in the afternoon with a break in between them. Each content studio team pitches their ideas to others, ask questions about their creative and strategy, and winning ideas are selected.

    WHAT TOPICS ARE COVERED?

    The State of Content Marketing + Brand Storytelling in Travel, Tourism, Hospitality and Beyond

    The Why, How, and ROI of Influencer Marketing

    The 3C Strategy: Content, Community, Commerce

    Content Ecosystems & Distribution

    Brand Narrative Design & Content Formats

    Premium Branded Content

    Content Monetization, IP Ownership & Deals

    Content Measurement: Setting yourself up for success when it comes to KPI's & ROI

    Content Platforms + Technology

    Content Studios

    Real-Time Marketing Command Centers

    Internal Creative Agencies

    Brand Publishing Groups

    Marketing Orgs + Talent

    WHO LEADS THE MASTERCLASS & WORKSHOP ?

    Every masterclass is led by Emmy, Cannes Lions, and James Beard Award Winning Brand Storyteller, Travel Producer, and Keynote Speaker David Beebe.

    Beebe, who AdWeek called "A Branded Content Master who Makes it OK to Love Marketing," founded the Disney/ABC Television Group Digital Content Studio in Los Angeles, where he produced branded content for Grey's Anatomy, Lost, Ugly Betty, Desperate Housewives, Scrubs, The Oscar's, Emmy's and more.

    He was most recently the first ever VP, Global Creative + Content Marketing at Marriott International, overseeing all consumer facing storytelling for 30 brands. Beebe founded the Marriott Content Studio, Marriott Traveler Publication, and Marriott's Brand Command Centers.

    WHO SHOULD ATTEND?

    Content Decoded Masterclasses are custom designed and programmed for travel, tourism, and hospitality brand side marketers, general managers, leadership, and communication professionals. Attendees include individual hotels, restaurants, bars, clubs, spas; field marketers; management and ownership groups; destination marketing organizations, tourism boards, and transportation providers including airlines, trains, and rental car brands.

    All levels attend our masterclasses from coordinators, to managers, to executive leaders, and owners including:

    Brand Marketers
    Content Marketing Leaders
    Brand Managers
    Social Media Marketers

    Creative Leads
    CMO's & Leadership
    Brand Publishers
    Influencer Marketing Teams

    HR & Employer Brand
    CSR Teams
    PR & Communications
    Legal & Business Affairs

    WHAT DOES THE DAY LOOK LIKE?

    Morning Sessions

    8:00 am - 9:00 am
    Arrivals & Catered Breakfast

    9:00 am - 10:00 am
    The Why, How, and ROI of Brand Storytelling Keynote

    10:00 am - 12:00 pm
    Interactive Discussions with Guest Speakers

    Lunch Break

    12:00 pm - 12:45 pm
    Catered Lunch

    (vegetarian and gluten-free options available)

    Fireside Chat with Featured Guest

    Afternoon Sessions

    12:45 pm - 2:15 pm
    Round 1 of Brand Storytelling Workshops & Pitches

    2:15 pm - 3:00 pm
    Snack Break

    3:00 pm - 5:00 pm
    Round 2 of Brand Storytelling Workshops & Pitches

    5:00 pm - 6:00 pm
    Hosted Happy Hour & Networking

    UPCOMING MASTERCLASSES

    CAN'T MAKE IT? BOOK A PRIVATE MASTERCLASS FOR YOUR TEAM.

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