Specifically designed for travel, tourism and hospitality brand marketers and communications professionals.
WHAT IS IT?
The Content Decoded Masterclass is a 1-day immersive brand storytelling event designed exclusively for travel, tourism, and hospitality brand leaders, marketers, and communication professionals who want to:
Deepen their expertise around Influencer Marketing, Content Marketing and Brand Storytelling.
Get industry-leading Influencer and Content Marketing insights from leading hospitality marketers.
Elevate their own brand storytelling skills and learn how to transform their brands and teams into storytellers themselves.
You'll leave with practical insights, action plans, and creative concepts that you can take back and implement within your team, organization, and brand immediately.
Masterclass & Workshop Leaders
David Beebe Emmy, Cannes Lion, and James Beard Award Winning Producer. Former VP, Global Creative + Content Marketing at Marriott Intl and Founder Marriott Content Studio, Marriott Traveler, and M Live.
Lucia Evans CXO, Storified Hospitality Group; Previously Sr. Director, Social Media at Marriott International
Closing Fireside Chat
Jon Mamela CMO & EVP, Tourism Toronto; Previously CMO & SVP Marketing & Sales at Destination Canada
Andreas Antoniou Managing Partner at Assembly Chef's Hall; Estiatorio VOLOS; Little Anthony's Restuarants
Ashley Riske VP of Marketing and Strategy, Kin Community
Jacqueline Tyler Marketing & Communications Manager, Fairmont Royal York
Adele Cehrs PR Executive, Author of Spike Your Brand ROI and CEO, When + How.
Stef Sanjati YouTube Creator, Brand Storyteller, Film Director, and Trans Rights Activist
WHO LEADS THE MASTERCLASS & WORKSHOP?
Every masterclass is led by Emmy, Cannes Lions, and James Beard Award Winning Brand Storyteller, Travel Producer, and Keynote Speaker David Beebe.
Beebe, who AdWeek called "A Branded Content Master who Makes it OK to Love Marketing," founded the Disney/ABC Television Group Digital Content Studio in Los Angeles, where he produced branded content for Grey's Anatomy, Lost, Ugly Betty, Desperate Housewives, Scrubs, The Oscar's, Emmy's and more.
He was most recently the first ever VP, Global Creative + Content Marketing at Marriott International, overseeing all consumer facing storytelling for 30 brands, including brand films, documentaries, tv shows, webisode series, live programming, influencer content, and more. Beebe founded the Marriott Content Studio, Marriott Traveler Publication, and Marriott's Brand Command Centers.
WHAT TOPICS ARE COVERED?
The State of Content Marketing + Brand Storytelling in Travel, Tourism, Hospitality and Beyond
The Why, How, and ROI of Influencer Marketing
The 3C Strategy: Content, Community, Commerce
Content Ecosystems & Distribution
Brand Narrative Design & Content Formats
Premium Branded Content
Content Monetization, IP Ownership & Deals
Content Measurement: Setting yourself up for success when it comes to KPI's & ROI
Content Platforms + Technology
Real-Time Marketing Command Centers
Internal Creative Agencies
Brand Publishing Groups
Marketing Orgs + Talent
WATCH WHAT BRAND MARKETERS ARE SAYING ABOUT THE CONTENT DECODED MASTERCLASS
Join other marketers in small groups to review the morning sessions before each "content studio" is assigned to develop a complete A-Z story-driven concepts around select frameworks.
Each team will name their studio, decide which roles they need, and then develop real world strategic and creative ideas that can be implemented at your brand.
There are two workshop sessions in the afternoon with a break in between them. Each content studio team pitches their ideas to others, ask questions about their creative and strategy, and winning ideas are selected.
PREVIOUS MASTERCLASS BRANDS
March 26th | 8:30 am - 6 pm
8:30 am - 9:00 am Arrivals & Continental Breakfast
9:00 am - 10:00 am The Why, How, and ROI of Brand Storytelling Keynote
10:00 am - 12:00 pm Interactive Discussions with Guest Speakers
The Masterclasses are custom designed and programmed for travel, tourism, and hospitality brand side marketers, general managers, leadership, and communication professionals. Almost every type of brand is i customer service and hospitality today, so think beyond hotels.
Attendees include individual hotels, restaurants, bars, clubs, spas; retail stores, car dealers, field marketers; management and ownership groups; destination marketing organizations, tourism boards, and transportation providers including airlines, trains, and rental car brands. All levels attend from coordinators, to managers, to executive leadership and owners across teams including:
Brand Marketers Content Marketing Leaders Brand Managers Social Media Marketers
HR & Employer Brand CSR Teams PR & Communications Legal & Business Affairs
RESERVE YOUR SEAT TODAY
Content Decoded Masterclasses are limited to 60 attendees with only 12 VIP dinner seats the night before. VIP ticket holders get access to our exclusive dinner the night before hosted at Little Anthony's in Toronto. Join us for great Italian food, wine, drinks, and a more intimate brand storytelling discussion prior to the masterclass.
We believe that travel, tourism, and hospitality brands are storytelling platforms that have the power to transform lives.
Stories this powerful require bravery. They demand creativity. They require brutal honesty. It requires your brand and team to transform the way they think about marketing.
Storified Hospitality Group transforms travel, tourism, and hospitality brands and marketers into brand storytellers who think consumer-first through our innovative training programs, services, events, and owned and operated media brands and technology platforms.