May 2nd, 2019 | 8:30 am - 6 pm St. Pancras Renaissance Hotel London, England NW1 2AR
A one-day masterclass with immersive creative and strategic storytelling design workshops covering The Why, How & ROI of Content Marketing, Influencer Marketing and Brand Storytelling.
Led by David Beebe - an Emmy, Cannes Lion, and James Beard Award Winning Producer, Brand Storyteller, and Speaker - who founded and led the Disney/ABC Television Group Digital Studio and Marriott Content Studio.
Specifically programmed for consumer brand marketers and communication professionals.
WHAT IS IT?
The Content Decoded Masterclass is an immersive brand storytelling experience for consumer brand leaders, marketers, and communication professionals who want to:
Deepen their expertise around Influencer Marketing, Content Marketing and Brand Storytelling.
Elevate their Influencer and Content Marketing strategies to drive real ROI.
Learn how to transform their brands and teams into storytellers themselves.
You'll leave with practical insights, action plans, and creative concepts that you can take back and implement within your team, organization, and brand immediately.
LEADING BRANDS WHO HAVE TAKEN THE MASTERCLASS
WATCH WHAT BRAND MARKETERS ARE SAYING ABOUT THE CONTENT DECODED MASTERCLASS
Join other marketers in small groups to review the morning sessions before each "content studio" is assigned to develop a complete A-Z story-driven concepts around select frameworks.
Each team will name their studio, decide which roles they need, and then develop real world strategic and creative ideas that can be implemented at your brand.
There are two workshop sessions in the afternoon with a break in between them. Each content studio team pitches their ideas to others, ask questions about their creative and strategy, and winning ideas are selected.
David Beebe Emmy, Cannes Lion, and James Beard Award Winning Producer, Brand Storyteller, and Speaker.
Lucia Evans CXO, Storified Hospitality Group; Previously Sr. Director, Social Media at Marriott International
Sven Lung Executive Chairman, Greenpark Content
WHO LEADS THE MASTERCLASS & WORKSHOP?
Every masterclass is led by Emmy, Cannes Lions, and James Beard Award Winning Brand Storyteller, Travel Producer, and Keynote Speaker David Beebe.
Beebe, who AdWeek called "A Branded Content Master who Makes it OK to Love Marketing," founded the Disney/ABC Television Group Digital Content Studio in Los Angeles, where he produced branded content for Grey's Anatomy, Lost, Ugly Betty, Desperate Housewives, Scrubs, The Oscar's, Emmy's and more.
He was most recently the first ever VP, Global Creative + Content Marketing at Marriott International, overseeing all consumer facing storytelling for 30 brands, including brand films, documentaries, tv shows, webisode series, live programming, influencer content, and more. Beebe founded the Marriott Content Studio, Marriott Traveler Publication, and Marriott's Brand Command Centers.
WHAT TOPICS ARE COVERED?
The State of Content Marketing + Brand Storytelling
The Why, How, and ROI of Influencer Marketing
The 3C Strategy: Content, Community, Commerce
Content Ecosystems & Distribution
Brand Narrative Design & Content Formats
Premium Branded Content
Content Monetization, IP Ownership & Deals
Content Measurement: Setting yourself up for success
Content Platforms + Technology
Real-Time Marketing Command Centers
Internal Creative Agencies
Brand Publishing Groups
Marketing Orgs + Talent
May 2, 2019 | 8:30 am - 6 pm
8:30 am - 9:00 am Arrivals & Continental Breakfast
9:00 am - 10:00 am The Why, How, and ROI of Brand Storytelling Keynote
10:00 am - 12:00 pm Interactive Discussions with Guest Speakers
We believe that travel, tourism, and hospitality brands are storytelling platforms that have the power to transform lives.
Stories this powerful require bravery. They demand creativity. They require brutal honesty. It requires your brand and team to transform the way they think about marketing.
Storified Hospitality Group transforms travel, tourism, and hospitality brands and marketers into brand storytellers who think consumer-first through our innovative training programs, services, events, and owned and operated media brands and technology platforms.