CONTENT DECODED BRAND STORYTELLING MASTERCLASS LONDON: CONSUMER BRANDS

May 2nd, 2019 | 8:30 am - 6 pm
St. Pancras Renaissance Hotel
London, England NW1 2AR

A one-day masterclass with immersive creative and strategic storytelling design workshops covering The Why, How & ROI of Content Marketing, Influencer Marketing and Brand Storytelling.

Led by David Beebe - an Emmy, Cannes Lion, and James Beard Award Winning Producer, Brand Storyteller, and Speaker - who founded and led the Disney/ABC Television Group Digital Studio and Marriott Content Studio.

Specifically programmed for consumer brand marketers and communication professionals.

WHAT IS IT?

The Content Decoded Masterclass is an immersive brand storytelling experience for consumer brand leaders, marketers, and communication professionals who want to:


  • Deepen their expertise around Influencer Marketing, Content Marketing and Brand Storytelling.


  • Elevate their Influencer and Content Marketing strategies to drive real ROI.


  • Learn how to transform their brands and teams into storytellers themselves.


    You'll leave with practical insights, action plans, and creative concepts that you can take back and implement within your team, organization, and brand immediately.
  • Content Decoded at Air New Zealand HQ

    LEADING BRANDS WHO HAVE TAKEN THE MASTERCLASS

    WATCH WHAT BRAND MARKETERS ARE SAYING ABOUT THE CONTENT DECODED MASTERCLASS

    IMMERSIVE WORKSHOPS

    Join other marketers in small groups to review the morning sessions before each "content studio" is assigned to develop a complete A-Z story-driven concepts around select frameworks.

    Each team will name their studio, decide which roles they need, and then develop real world strategic and creative ideas that can be implemented at your brand.

    There are two workshop sessions in the afternoon with a break in between them. Each content studio team pitches their ideas to others, ask questions about their creative and strategy, and winning ideas are selected.

    Masterclass Leaders

    London Guest Speaker

    David Beebe
    Emmy, Cannes Lion, and James Beard Award Winning Producer, Brand Storyteller, and Speaker.

    Lucia Evans

    Lucia Evans
    CXO, Storified Hospitality Group; Previously Sr. Director, Social Media at Marriott International

    Sven_Lung-Keynote-Headshot-Picture

    Sven Lung
    Executive Chairman,
    Greenpark Content

    WHO LEADS THE MASTERCLASS & WORKSHOP?

    Every masterclass is led by Emmy, Cannes Lions, and James Beard Award Winning Brand Storyteller, Travel Producer, and Keynote Speaker David Beebe.

    Beebe, who AdWeek called "A Branded Content Master who Makes it OK to Love Marketing," founded the Disney/ABC Television Group Digital Content Studio in Los Angeles, where he produced branded content for Grey's Anatomy, Lost, Ugly Betty, Desperate Housewives, Scrubs, The Oscar's, Emmy's and more.

    He was most recently the first ever VP, Global Creative + Content Marketing at Marriott International, overseeing all consumer facing storytelling for 30 brands, including brand films, documentaries, tv shows, webisode series, live programming, influencer content, and more. Beebe founded the Marriott Content Studio, Marriott Traveler Publication, and Marriott's Brand Command Centers.

    WHAT TOPICS ARE COVERED?

    The State of Content Marketing + Brand Storytelling

    The Why, How, and ROI of Influencer Marketing

    The 3C Strategy: Content, Community, Commerce

    Content Ecosystems & Distribution

    Brand Narrative Design & Content Formats

    Premium Branded Content

    Content Monetization, IP Ownership & Deals

    Content Measurement: Setting yourself up for success

    Content Platforms + Technology

    Content Studios

    Real-Time Marketing Command Centers

    Internal Creative Agencies

    Brand Publishing Groups

    Marketing Orgs + Talent

    Masterclass Agenda

    May 2, 2019 | 8:30 am - 6 pm

    Morning Sessions

    8:30 am - 9:00 am
    Arrivals & Continental Breakfast

    9:00 am - 10:00 am
    The Why, How, and ROI of Brand Storytelling Keynote

    10:00 am - 12:00 pm
    Interactive Discussions with Guest Speakers

    Lunch Break

    12:00 pm - 12:45 pm
    Catered Lunch

    (vegetarian and gluten-free options available)

    Fireside Chat with Featured Guest

    Afternoon Sessions

    12:45 pm - 2:15 pm
    Round 1 of Brand Storytelling Workshops & Pitches

    2:15 pm - 3:00 pm
    Snack Break

    3:00 pm - 5:00 pm
    Round 2 of Brand Storytelling Workshops & Pitches

    5:00 pm - 6:00 pm
    Hosted Happy Hour & Networking

    WHO SHOULD ATTEND?

    Content Decoded Masterclasses are custom designed and programmed for consumer brand marketers.

    The of experience of attendees include coordinators to owners and roles includes:

    Brand Marketers
    Content Marketing Leaders
    Brand Managers
    Social Media Marketers

    Creative Leads
    CMO's & Leadership
    Event & Conference Marketers
    Influencer Marketing Teams

    HR & Employer Brand
    CSR Teams
    PR & Communications
    Legal & Business Affairs

    REGISTER FOR CONTENT DECODED LONDON

    CAN'T MAKE IT? BOOK A PRIVATE MASTERCLASS FOR YOUR TEAM.

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