"Brands need to stop interrupting what consumers are interested in and start becoming what they are interested in."
Travel, tourism, and hospitality leaders collaborate with Storified Hospitality Group to creatively and strategically identify, decode, and navigate opportunities to engage consumers at the intersection of storytelling and marketing through our transformative workshops, consulting services, marketing platforms and products, and owned and operated media and technology brands.
Leaders like you trust us, because we've done it in the real-world ourselves as former corporate executives. We understand the challenges you face creating change internally. We know how to challenge the status quo without completely disrupting your business. Our team is made up of real-word hospitality and marketing practitioners. We have led creative & content, digital & social, brand marketing, and strategy for some of the world's biggest brands.
Our passion and expertise lies in using data-informed storytelling to win the hearts, minds, and wallets of next generation travelers, engaging and converting them throughout the customer journey.
Our clients include global travel and tourism companies, hotel chains, lodging companies, destination marketing organizations, real estate firms, airlines, transportation organizations, spas and salons, real estate investment groups, hospitality management companies, restaurant groups, and recreation companies.
David Beebe, Founder & CEO
Storified Hospitality Group was founded by Emmy, Cannes Lion, and James Beard Award Winning Producer, Media Executive, and Brand Storyteller David Beebe, who most recently was the first ever Vice President of Global Creative and Content Marketing at Marriott International.
Beebe, who AdWeek named a “Branded Content Master Who Makes it OK to Love Marketing,” created the Marriott Content Studio, Marriott’s Global Social Media Command Centers, and Marriott Traveler while overseeing consumer-facing creative and content for Marriott’s portfolio of brands.
Before joining Marriott International, Beebe founded and built the Disney/ABC Television Group Digital Studio, as their first every VP leading original digital content.
Prior to founding Storified Hospitality Group, Beebe consulted and advised with global consumer brands such as Walmart, Southwest Airlines, and Air New Zealand.
Lucia Evans, Chief Experience Officer
Lucia Evans is a two-time Webby Award winning marketer who formerly served as the Senior Director, Digital + Social Media at Marriott International.
For over 4 years, she led digital and social strategy for the largest hotel brands in the world, creating innovative, award-winning campaigns, spearheading content partnerships with the NFL and TED Talks, and leading social influencer strategy.
She has extensive expertise training hotel properties to create ROI-driving digital and social presences and programs.
Prior to Marriott, she led fashion + beauty social marketing for brands such as Ann Taylor, Aveda, Marc Jacobs, MAC Cosmetics, and Beats by Dre.
Her work has been highlighted in outlets including AdWeek, Fast Company, Mashable and Digiday.
Felicia Sullivan, EVP Strategy & Consumer Research
Felicia Sullivan has spent two decades building brands and businesses across industry sectors, with deep expertise in beauty, luxury, and retail.
She works closely with Storified Hospitality Group on both our B2B and B2C brands. Some of her favorite projects and clients include: Barbie, HarperCollins Publishers, DVF, Nine West, Anthropologie, Aveda, Calvin Klein, Tria Beauty, Priority Private Care, Lancôme, Novartis, Bausch & Lomb, and more.
She has done segment work for major brands and start-ups: IHOP, National Board of Medical Examiners, Northwestern Mutual, Morgan Stanley, Priority Private Care, Proactiv, Mattel, and Curated Nest, among others.
Her work straddles a data-driven approach with common sense - creates profiles of real people with whom you can cultivate relationships.
David Odaka, Board Member
For over three decades, All Star’s founder and President, David Odaka, has been at the forefront of the luxury travel industry.
Notably, David was one of the early travel advisors to pioneer travel management for the entertainment industry in the 1980s. And has since built a business catering to an impressive list of high-net worth clients and high-profile entertainment giants such as William Morris Endeavor and United Talent Agency.
David’s elaborate work and industry expertise led to the debut of All Star Travel Group (ASTG) in 2003, where David and his team of top travel advisors applied their proven formula within entertainment travel to a broader range of corporate and leisure travelers worldwide.
David has remained on the front lines, passionately dedicated to his longtime clients, while overseeing All Star’s powerhouse operation. His team of elite advisors continues to grow and All Star remains one of the most influential luxury travel firms.
We believe that travel, tourism, and hospitality brands are storytelling platforms that have the power to transform lives.
Stories this powerful require bravery. They demand creativity. They require brutal honesty. It requires your brand and team to transform the way they think about marketing.
Storified Hospitality Group transforms travel, tourism, and hospitality brands and marketers into brand storytellers who think consumer-first through our innovative training programs, services, events, and owned and operated media brands and technology platforms.